About the Artist
Ethel Martinez, the shop owner, is a proud first-generation Filipino-American and a seasoned graphic designer with over 20 years of experience. Throughout her career, she has worked with renowned brands like Papyrus and Starbucks. Her passion lies in creating illustrations that evoke nostalgia, celebrate history, and spark imagination, all while showcasing her deep love for the Filipino community.
That said, her shop and services are open to everyone. If you admire her unique style and have a custom project in mind, don’t hesitate to reach out. Ethel would be delighted to collaborate with you and bring your vision to life. Thank you for stopping by, and as they say in the Philippines, Mabuhay!
First-generation Filipino American Illustrator
Ironically, Ethel, a Filipino American illustrator, finds herself in the quiet suburbs of Rio Rancho, New Mexico. Having spent 18 years in bustling California, she often longs for the vibrant energy and diversity she once experienced. Despite this, Ethel stays inspired by connecting with social media communities and collaborating with fellow Filipino American entrepreneurs.
Thoughtful, Creative, And Impactful Works
These three words define the essence of Ethel's work. She pours her heart into creating pieces that are not only beautiful but also meaningful. Her designs are thoughtfully crafted to spark conversations, evoke memories, and celebrate the richness of Filipino culture. She strives to make a positive impact through everything she does.
Creating Filipino Representation
Ethel's ultimate goal is to create Filipino representation in the world. Through her prints, apparel, and drinkware, she aims to showcase the beauty and diversity of Filipino culture. She wants to inspire others to embrace their heritage and share their stories. Join her mission to make Filipino voices heard and seen.
"I am very excited about your work and my purchases. As a Filipina finding my pre-colonial roots and beginning my decolonization journey, your work truly resonated. Thank you for all that you do. You are impacting lives in the best way! Salamat Po!"
- Maria